5 Things to Expect When Selling Your Home in Winter

Winter is traditionally a slower time for home sales, but don’t despair. Here are a few ways the timing might play in your favor.'

1. Buyers tend to be more motivated

Buyers looking for homes are doing so because they really must relocate due to job, family or other unavoidable circumstances. You’ll probably waste less time dealing with real estate tire-kickers.

2. Things move faster

Because there are fewer transactions during the winter, mortgage companies, home inspectors and appraisers have less on their plates. You should be able to schedule appointments sooner and expect faster turnaround for reports and approvals than in the busy warmer seasons.

3. You can leverage the smaller inventory

With fewer homes on the market, your property’s unique features stand out even more. Are you the only townhome within walking distance of downtown? The only split-level with a pool in your school district? I’ll be sure to mention it in your listing.

4. Summer buyers are looking now

Not everyone looking in the winter must move immediately. We can discuss ideas about how to market your home among local businesses and organizations with fluid populations, such as universities, or via school district websites that might attract families moving to the area.

5. You can remind buyers of warmer weather

Be sure to include images of your home during greener summer months, including lifestyle shots of your deck, patio, porch and/or yard. Feature these photos in a frame during showings to remind buyers how the home can come alive in the spring.

No matter what time of year you’re looking to sell, I’m here to help. Contact me today to get started.

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